Straight talker. No noise or drama.
19 years senior leadership. FTSE 100 background. High-stakes commercial decisions under real pressure — daily. I didn't leave to escape it. I left to do the most direct version of it.
A team of 20 managers, 500+ colleagues, £1M budget every single week. That was the scale I ran inside a top FTSE 100 business — and it's the room I still bring with me into every conversation with a founder.
I work with founders as a Fractional CEO: your strategic partner inside the business. Not just a coach. Not an accountant. But don't mistake that for fluff — numbers and data sit behind everything we do. Someone who has actually sat at the level you're trying to reach, because you didn't build this to be the bottleneck inside it.
I qualified as a personal performance and corporate executive coach, personality profiler and accredited strategist. I applied the same frameworks to build my own business to £24,000 in the first 90 days and six figures in year three.
My clients get results because I don't do fluff. I do the detail, the honest conversations, and the structure most people avoid. I also care about them — so everything we do starts with a relationship where I meet you where you're at.
Help serious founders build businesses they are proud of — and stop holding themselves back.
Success on your terms, so the business and the life it's building actually feel worth having built.
No ceiling. No second-guessing. No leaving money or potential on the table.
The room I've been in.
- 19 years in senior leadership
- Senior leader inside a top FTSE 100 business
- Managed £1M weekly budget
- Led 20 managers and 500+ colleagues
- Accredited business strategist
- Corporate executive coach
- Personality profiler
- Speaker, podcaster and founder mentor